LONDON FASHION WEEK - PART 2 - INSPIRATIONS

"As a designer I try to ignore a lot, especially TV and fashion mags. But one thing that always inspires me, wherever I go in the world, is the way people wear things. 

Ali Mapletoft, Age of Reason designer.

Like an ongoing relay,  high fashion filters down to the street, the street reinterprets,  and high fashion takes the baton again. The way people wear things is a great source of inspiration at Age of Reason, and it's not just scarves we look at.  Today at London Fashion Week it was all about colour and detail for us. We love exploring textures,  the way something is tied, the angle of a hat. What is hidden and what is revealed can also be key to how a look works. Here are some pics that give a flavour of what caught our eye at Somerset House.  We're not sure if it was our own use of neons for SS12 scarves that drew us to these glowing colours, but we loved the vibrancy. 

Pics by Ali 

LONDON FASHION WEEK PART 1 - ROSE TINTED

One of the greatest joys of any fashion week is people watching.  An even greater joy, seeing your own designs as worn by people.  Here are some pics napped by our LFW photographer, fashion journalism student/ blogger  Claudia Gilchriest. Claudia had an eye for dip-dyed hair and colourful outfits this LFW, with an emphasis on the cute and the unusual.

Peachy

Creative 

Cutesey

Wowzers...

Pink!

Claudia Herself in her pink pug exclusive to  Matches Fashion. 

Fashion Weak!

We are going weak at the knees for London Fashion Week. And it's not just a result of days spent tottering round Somerset House in Loubotins; there are some truly exquisite things to be seen.  


We really enjoyed Lara Bohinc's scarf launch: she's printed her jewellery on scarves. Beautiful. It's so different from what we do, but we adore it.  Hopefully this time next year we'll be rubbing shoulders in London's finest scarf departments. 


 And we had a lovely chat with Desiree Mejer at Fake London. She has some beautiful designs up her sleeve,  and a really welcoming atmosphere in her showroom.  Just like us she's channeling the Brit thing in style. 


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