Monday, 31 October 2011

AW12 INSPIRATIONS

Age of Reason has been to the wild and windy city of Edinburgh 
to seek inspiration for Autumn Winter 2012. 
Here are some of the sights we saw. 






We love the untamed magical quality of Edinburgh
Whilst in the city we came across the fabulous Fifi Wilson boutique in Bruntsfield.
 This is a must for luxury fashion in Scotland. 

POCKET SQUARES/ WRIST CUFFS AS ILLUSTRATED BY BADAUDE

We do like a cheeky mention by Badaude, the fab Times T2 illustrator.  
Here she does boyish with style, and draws an Age of Reason pocket square around the wrist 
of her "excellently dressed" boy-girl. 


Here's one of our union jack pocket squares photographed as a wrist cuff. 


These are available from Bordello London on Great Eastern Street. 
Nearest Tube Old St or Liverpool St
Close to Spitalfields Market and Brick Lane
Telephone: +44 (0)207 503 3334
Email: info@bordello-london.com

Sunday, 16 October 2011

MEET ALEXIS- AND NAME A SCARF


Without giving too much away, we'd like to introduce you to Alexis, one of our Bondage Dolls for SS12.  Named after uber-stylist Alexis Knox, an original Age of Reason supporter known for her appearance on T4 Style The Nation. The real life Alexis is not just a TV star, but a downright cool chic and doyenne of all things "major".  Alexis's namesake has cheeky nurse styling and some popping neons to brighten up your day. And, although you can't tell from this small image,  the design also incorporates 12 different tones of grey, inspired by the painting "Diacetoxyscirpenol" by Damien Hirst. You can pick up the Hirst for  £18K.  The scarves will be available in silk from around £120 next season. 


For our current fashion collection please visit Start London or Whistles King's Road, Hampstead & St Christopher's Place. 


COMPETITION
Bondage Doll Alexis has 6  saucy new friends, and we called upon our Twitter followers to help us name one of them this week. The shortlisted names were Astra, Ananstasia and Betsy. Follow us at @AgeofRScarves





The SS12 Bondage Doll scarf name voted by our Twitter followers was "Anastasia"  by
Well done. An Anastasia scarf will be on its way to you very soon.


Our 2 runners up- @Blingery who suggested Betsy and @kattighe81 who suggested Astra will both get mini scarves which can be worn as pocket squares, neckerchiefs or handbag scarves.  

Tuesday, 4 October 2011

HOW TO WEAR THEM- WHISTLES REGAL DOLLS

There really are no rules when it comes to how to wear a Whistles Regal Doll scarf this Autumn Winter. But here's a few suggestions anyway.

Wear them with a light trench, wear them with muted wooly jumpers or coloured blazers. You'll find plenty of nude blazers out there that go brilliantly with them. 

 Try them casually round your neck, in a top knot-bow (like in CAPTURED below) , in a Jackie O under the chin knot, twisted as a bandana, in a bow on the side of your neck, as a belt over a dress and cardigan, as a cravat with a boyish shirt. 


Regal dolls are inspired by the Royal Wedding (Night) and are available from Whistles King's Road, Hampstead, and St Christopher's Place.

Saturday, 17 September 2011

OUT FOR LONDON FASHION WEEK AT WHISTLES! OO-ER YOUR MAJESTY!



We're excited that our special Whistles Range of 100% Silk Made in England scarves is out in time for London Fashion Week.  Inspired by the Royal Wedding (Night), the scarves are a cheeky Regal take on our ever Bondage Doll scarves. 


The 90x90cm squares feature a cheeky Queen wearing stockings and suspenders with her crown. 
The ornate border comprises of chains, tassels and mini regal dolls holding traditional sceptres and orbs.



These muted Union Jacks in grey and salmon are also available from Whistles in 90x90cm. 

  

These are all stocked at Whistles King's Road, St Christopher's Place and Hampstead. 
http://www.whistles.co.uk/http://www.whistles.co.uk/

WRITER SOPHIE WOOLLEY IN AGE OF REASON




We love these photos of writer/ actor Sophie Woolley wearing her Age of Reason Cecilia scarf.  They were taken by Liam Ricketts. Sophie is known for her acerbic  writing style, especially her one woman plays When to Run and Fight Face. Sophie also appeared as runaway bride Gabriella in the Channel 4 TV Series  CAST OFFS by Jack Thorne, Alex Bulmer and Tony Roche.

“She’s massively talented.” Irvine Welsh.


Monday, 5 September 2011

AGE OF REASON WALKS TALL for SAVE THE CHILDREN



 Age of Reason was invited by Grazia Magazine to the first ever  Save the Children mile long charity walk, part of  "Born to Walk Tall". The event today was raising awareness about much needed healthcare services worldwide,  and honouring the people who work in the field.   Save the Children aims to encourage groups around the country to organise their own  mile long walks to raise money for the 8 million children who die every year due to lack of treatment. 

The Fashion Mile photo call at No. 10. Note: Age of Reason's Ali Mapletoft beaming in her Anarchy Jack flag scarf. 

 Samantha Cameron headed up today's walk from No. 10 Downing Street to Somerset House alongside Dr Hajara Kera, a leading Nigerian midwife who works for Save the Children. The newly announced British Fashion Award nominees like Sarah BurtonChristopher BaileyChristopher Kane, Charlotte OlympiaErdem Moralioglu, and a handful of new designers (like us) joined the fun and flamboyant debut walk.  


Apart from everyone wholeheartedly supporting the cause, and wanting to contribute creatively,  there was also a sense of excitement at being allowed into No. 10 at all.  Nobody from fashion did a knickerless twirl or said anything too inappropriate on this official occasion. But we had a great time anyway!   


Model Cecilia Lundqvist in an Age of Reason 90x90cm scarf. 

To find out how you can organise your own mile long walk visit http://www.savethechildren.org.uk/walktall


For more in depth coverage of the event visit Grazia Daily HERE

Saturday, 27 August 2011

AGE OF REASON STYLING COMPETITION WINNER

Taking inspiration from Alexis Knox's appearance on T4 Style The Nation, when she wore an Age of Reason scarf; our styling competition was announced in June.  We judged it this week, and it has been an absolute blast.

We asked our customers to send in pictures of themselves in their Age of Reason scarves for the chance to win scarves with a retail value of £500. Unsurprisingly we received an influx of great images.

After selecting 4 customers that really stood out, we put it to a public vote on Twitter. The overall winner was Lara Kay, who styled herself in a racy- nothing-but-my-scarf look.  She will get a selection of scarves. The runners up will also receive prizes.

 We want to thank everyone who participated, you've really made our month.  To see all four finalists visit or Twit Pics via Twitter @AgeofRScarves





WHISTLING WHILE WE WORK

We're making gorgeous labels for our Whistles collection. Each label is lovingly stamped with a miniature version of the gold "Made in England" ship chop created for us by talented design agency Fred and Eric.


Our Whistles collection is out in Sept at  Whistles branches- St Christopher’s Place, Hampstead and Kings Road. 


Wednesday, 17 August 2011

Oo- Er your Majesty! Age of Reason Regal Line at Whistles





The ever-daring Whistles, home of cult fashion items such as the Carrie skirt,  have taken the plunge and will be stocking a range of our posh punk scarves from Sept.  The range designed especially for them along the lines of our Bondage Dolls collection, has a cheeky royal twist.  It will no doubt cause a stir in the palace.


 Available from Sept-  Whistles at St Christopher’s Place, Hampstead and Kings Road. 

Monday, 8 August 2011

AGE OF REASON IN THE TIMES

As illustrated By Badaude

We love this mention in today's Times T2 by the very talented Badaude who creates an illustrated fashion piece in the paper every week! She's written "Age of Reason makes oversized silk scarves, whose designs are more than a little naughty." 



We love how she's picked up on our general naughty nature. 

What a charming point by piece about scarves.  We love!



Wednesday, 3 August 2011

START A PUNK PUG PHENOMENON!

Our giant Anarchy Dog, and Punk Pug scarves are now available at one of our favourite shops ever- Start London!  That rocks; we are over the moon!  Situated in the heart of Shoreditch, Start has long been our number one East London destination for fab rock'n roll fashion with a twist. 

                                                   
Brix outside Start with one of her celebrity pugs. Picture © somebody else. 

Our Anarchy Dog range fits the store like a glove. Inspired by city dwelling pug lovers like Start's very own Brix Smith, the scarves are playful punk statement pieces with sass.  Each of the three 140x140cm  Anrchy Dog squares features a different punk clad pug dog printed on a splatter painted union jack. They come in grey, red,  and bleached pink n' white- Jodie Harsh's favourite. 


Our long Punk Pug scarf, loved and worn by Alexis Knox on T4 Style the Nation, measures 2.5 long and is printed with all three moody pugs on a soft silver grey background. We've never seen anyone this colour doesn't suit. 

To find out more about Start and Brix Smith check out the fab blog:  http://blog.start-london.com/

Start London
42-44 Rivington Street

London EC2A 3QP

Tel: +44 (0) 207 729 3334









Friday, 22 July 2011

CURRENT FASHION FAVES- STEVEN CHU & SUSIE BUBBLE

We've recently been drawn to the work of photographer Steven Chu who produces strikingly simply yet beautiful fashion imagery. Following Susie Bubble 's blog about Age of Reason in her Scarf Series last week, we did a bit of online snooping.  Hey presto, the perfect storm; we found a photo of our favorite blogger by our favorite photographer.



This is a candid fashion week picture, but Chu's fashion and portrait work strikes us as almost painterly in its composition and use of the human form. We were particularly inspired by his "Academy of the Frozen" series for theonestowatch.com . His classical references are strong, but steer clear of cliche; to me he evokes Dutch painter Johannes Vermeer in his use of light. The images are simple but bold. We'd love to see him photograph our scarves one day.




Susie Bubble is no stranger to superlatives, so we won't bore on with more.  But it's hard not to admire how hard she works at blogging, and the depth of her coverage.  She's made fashion blogging into a viable profession by offering a detailed, observant, critical analysis of fashion as it happens, and without a snooty insider attitude. She just loves clothes, and normal people can understand what she's on about.   She's also much imitated, well plagiarised really. For example just hours after she'd blogged about our scarves, dozens of bloggers around the world had simply copied and pasted her words directly into their own blogs. Make up your own minds about flattery and imitation.

Thursday, 21 July 2011

ORGY IN THE METRO! PHWOAR!

Cor, blimey! London commuters woke up to a saucy page 20 this morning in the Metro. 

"Oo-er, missus.
Scarf designer Age of Reason reinterperets the classic silk square to thrillingly cheeky effect for erotic luxury boutique Coco De Mer. This 100 per cent silk Crepe de Chine Orgy scarf only reveals the full extent of its secrets when unknotted."

Here it is in all it's glory. 


By the way...This little number is owned by non other than Jodie Harsh herself.  Saucy! 

Buy online at Coco de Mer. 

Sunday, 17 July 2011

SKETCHBOOK PEEK

It's been a busy week. Not much time to blog. But here's a sneak peek inside an Age of Reason sketchbook. Oooh I say! 

Sunday, 10 July 2011

SUSIE BUBBLE BLOGS AGE OF REASON

Blogging about blogging is not usually something we do. But in one case an exception has to be made...



We doubt there is a style enthusiast or fashion expert in the Western World (and beyond) who hasn't read Susie Bubble's blog Style Bubble. So without any further ado, here is her very positive post, with a large section on Age of Reason scarves. 

http://www.stylebubble.co.uk/style_bubble/2011/07/scarf-series.html

We can tell that Susie has taken the time to read our blog and look thoroughly at our website. She's even posted raw unfinished artwork, something that only a true enthusiast would do. We are blown away.



Saturday, 9 July 2011

T4 STYLE THE NATION- ALEXIS KNOX ROCKS OUR SCARVES

Picture © Channel 4 

Over the past couple of weeks we have been glued to a box every Saturday morning at 11:20, waiting to catch a glimpse of our favorite stylist mentor Alexis Knox. We've shouted at the telly when the public have voted against her, we've taken note of what she's wearing, what she's tweeting, and how many times she's said "Wowzers" or "Major".  But most of all we've been waiting to see if Alexis would wear one of her beloved Age of Reason scarves on TV. A long shot for any designer...

Today, however,  we were not disappointed. Half way through the Style the Nation Final POW! there was the lovely Alexis wearing her long Punk Pug silk scarf wrapped stylishly in her hair. The scarf suits her-  it's a softer take on the Alexis fringe, less bitchin'  more cute. We like,  Major.

Age of Reason Punk Pug Scarf- 100% Silk, Made in England. 
Available at Jell-o http://www.jell-o.co.uk

Sunday, 3 July 2011

ALEXIS KNOX - FASHION CREATIVE

One, two, three...Get ready to meet Age of Reason's newest and most stylish supporter, the one, the only Alexis Knox.  Currently famed for her on-screen role as stylist mentor on T4's NewLook : Style the Nation, Alexis has many strings to her bow.  So we are understandably proud to hear that she "Love(s) Age of Reason Scarves, Major!" 


With editorial work spanning everything from Notion Magazine, to Grazia, and swathes of catwalk work under her oh-so-stylish (probably neon) belt, Alexis is no newbie. Her styling tends to be fearless, highly impactful, and bursting with 
dramatic creativity.  All things we love. There are elements of fantasy, non conformity, and even some androgynous/ trans-gender imagery within her work.  We get a sense that Alexis uses style before fashion. Style is the cake,  fashion is the cherry on top. 


This great, and little known,  short film "Behind the Scenes of Fashion Creative Alexis Knox" by Caroline Alice Allen articulates a lot about Alexis's working process, which there isn't time to show on Style the Nation. Click here to watch the short documentary. 


We are now avid followers of Style the Nation, and will be watching with great interest to see what happens next in the final. Sat 9th July 2011 at 11:20 on T4 (Channel 4). 


Pic © Alexis Knox http://AlexisKnox.com


To get the scarves Alexis loves..  go to our online stockist Jell-o :
 http://shop.jell-o.co.uk/collections/age-of-reason

Thursday, 30 June 2011

Spring Summer 2012 Inspirations

Though it may seem a long way off, we are working away to bring you SS12. Here's a sneak preview of something that inspired us. But we are not going to give too much away here...because that would be telling.


 Needless to say, Age of Reason takes inspiration from the old and the new. We love a bit of 18th century garb, and we like good yarn, and we love experimenting with strong colour after the soft muted tones of AW11. We will also be experimenting with different silks, of which there are many.