Showing posts with label Britannia. Show all posts
Showing posts with label Britannia. Show all posts

Wednesday, 15 May 2013

AW13 Press Day at IPR London

This April we showcased our Autumn Winter 2013 silk and wool scarf collection to press at IPR London's AW13 press day. The event was held over 2 days is their cavernous warehouse space near Liverpool Street, decked out with chic modern mirrored icebergs and merchandised to minimalist perfection.

  

We loved the simple meat-hook style display our scarves were hung on, which showed off the colours and the contrast between our silk pieces and new wool scarves. Press feedback was positive, with fashion journalists picking up on our Made in England credentials and the non-traditional feel of the brand. We're looking frward to seeing some of these pieces at Young British Designers in the autumn.

  







Tuesday, 8 January 2013

MEN'S FASHION WEEK - THE POCKET SQUARE

To celebrate Men's Fashion Week in London this week we're praising the pocket square; that small square of silk, which transforms mundane to elegant with just a few folds and a tuck. While there are conventions in pocket square styling, we like to think there are no rules. 



 What we love most about the humble, and affordable pocket square, is its ability to convey a little personality onto a very plain suit jacket or blazer. Our "Orgy" square below is intentionally cheeky but it takes a second glance to notice the saucy print. We were delighted at Best of Britannia when Grey Fox took to this one with such enthusiasm and styled it on his excellent blog. As you can see we've taken a little inspiration from the rakish folds he created.




Pocket hankies are a great way to add a dash of colour without looking like a children's TV presenter. Keep the suit or jacket muted and opt for a striking hue in the pocket square like our God Save The Queen square here.



Learning to fold pocket squares can be really satisfying. Silk works best for the louche, soft folds shown.  For crisp lines try cotton or linen options (we'll be making some of our own cotton versions next season for AW13).  There are some great online video tutorials on how to wear pocket squares and this blog post has one of our favourite collections of photos of dapper chaps wearing them. 
Enjoy!