AW13 Press Day at IPR London

This April we showcased our Autumn Winter 2013 silk and wool scarf collection to press at IPR London's AW13 press day. The event was held over 2 days is their cavernous warehouse space near Liverpool Street, decked out with chic modern mirrored icebergs and merchandised to minimalist perfection.

  

We loved the simple meat-hook style display our scarves were hung on, which showed off the colours and the contrast between our silk pieces and new wool scarves. Press feedback was positive, with fashion journalists picking up on our Made in England credentials and the non-traditional feel of the brand. We're looking frward to seeing some of these pieces at Young British Designers in the autumn.

  

Age of Reason at The Boutique Gallery - Jaeger Regent Street

It's been an exciting week for Age of Reason, with the launch of The Boutique Gallery on Monday.  We're pleased to be part of it alongside Preen, Charlotte Taylor, Mawi, Orla Kiely and many more.

Housed on the 2nd Floor of Jaeger's Flagship London store, the space has been re-vamped into a new luxury shopping emporium complete with tea-room and panoramic views over Regent Street. Cuppa anyone?

 Bringing together the best of emerging and established British brands, The Boutique Gallery manages to be both stylish and thoughtful, offering everything from high end apparel and accessories to beautiful Taschen art books. 

 For a full list of brands follow this link to the Jaeger Boutique Gallery Lookbook. So far our favorite pieces include bangles by Nicholas King, and Charlotte Taylor's dresses. We also hear rumours about Tusting Bags in menswear, which we like a lot. We always carry our samples in a Tusting bag. We're also looking forward to seeing new jewellery pieces by Lara Bohinc. 

The press launch will take place next Tuesday. We'll keep you posted!