A MONTH IN PICTURES - JUNE 2012

Nothing like a street party to get us thinking about outfit planning. After all, EVERYONE will be looking at us right? Well, us and the Queen! We've also been doing a spot of spring cleaning and general prettifying at Age of Reason Towers. Getting ready for an exciting photoshoot for the Sunday papers. Get us! 

TRENDHUNTER FEATURES AGE OF REASON PUG SCARVES

 Trendhunter  has done us the honour of featuring Age of Reason pug scarves this week. Trendhunter is the brainchild of inovator Jeremy Gutsche and seeks to "Find Cool Before it's popular" using an army of hunters who create articles, which can then be ranked by the community. Hunter Shiori Mine penned this great little write up, which captures our punk spirit well.




" The Age of Reason ‘Pug Scarves’ is a series of fashion-forward scarves with a cuddly canine twist. The British retailer specializes in distinctive fine silks that range from pocket-sized squares to extra long stoles.

The playfully patterned accessories feature colorful drips and splashes with an illustration of a punky pug character. The scarves are an ode to iconic British references such as the Union Jack and the underground UK punk scene. Pugs have been long-loved by the British monarchy ever since its introduction by Queen Victoria herself. These pooch-themed kerchiefs are the perfect accessory for the pet-loving stylista in your life. You can’t help but smile at the dopey-eyed expressions on these charming little pups.

London will only be a step away when you strut down the streets in one of these adorable Age of Reason ‘Pug Scarves’." 

VISIT TRENDHUNTER

STYLIST MAGAZINE FEATURES OUR JUBILEE SCARF

As fashion magazines go, Stylist offers the creme-de-la-creme of sartorial tips, so it's great to be featured on their style -list. We've been obsessed with this free mag for ages, so we're thrilled to be in print and online this week.

VIEW IT ONLINE HERE

We also loved Rob Ryans' cutout Jubilee cover. It's a bit of a shame that it was covered by an outer cover with advertising on, but clearly Stylist need the work to be funded somehow.

 Rob Ryan

VISIT ROB RYAN ONLINE 

A MONTH IN PICTURES - MAY 2012

This month at Age of Reason HQ, we've been preparing for a good old Jubilee knees up. 

Pictured below are some of our Jubilee scarves in various sizes.  Ali's getting into the knees up spirit already in a pair of very un-British leggings from Naked Ape in Reykjavik. 

AGE OF REASON JUBILEE SCARF ON TELEGRAPH.COM

Available from Coco de Mer, Union Jewellery and 

http://www.age-of-reason-studios.com/

GOTTA LOVE BIP LING

Bip Ling;  Love her style, love her blog. Here she's wearing our neon yellow Jodie scarf sample for a second time in 2 weeks. Work that look. 

http://www.bipling.com/

BIP LING ROCKS A MINI NEON SCARF

Super-dooper model Bip Ling posts snazzy "Bathroom Looks" on her colourful and creative blog. 

Her latest look features one of our original neon yellow samples for the Matches Fashion SS12 exclusives. It's a mini version of the one Alek Wek wore last week. Refreshingly playful and always surprising, we like this lady's style and goggly eyed doodles. 

WOMEN'S WEAR BUYER FEATURE AGE OF REASON

The April Issue of Women's Wear Buyer is out, and we're proud to be there on page 20, alongside some fabulous labels. WWB have chosen to go with our Neon Pink "Anarchy Dog" scarf, echoing supermodel Alek Wek's choice of scarf last week. Think Pink! 

The scarves are available from our site and Matches Fashion. 

ALEK WEK IN AGE OF REASON

It's the thrill of seeing our scarves worn that always gives us that extra little boost. Even better when they are worn by people we like, admire and swoon at a little bit. So it was a proud moment when Alek Wek sent us these pictures of herself sporting her brand new Age of Reason scarves.  

Alek wears out Matches Fashion exclusive Neon Yellow Bondage Doll scarf, and our Neon Pink Pug, which is available from selected stockists and our online shop. 

Thanks Alek!

JUBILEE PUNKS JUMP UP

We're immensely proud to unveil our punk take on a commemorative Jubilee scarf. 

Made in England from pure silk crepe de chine these come as a 90x90 square, and a 45x45cm pocket square. Featuring our signature punk pug in regal adornments this is a right Royal little number. 

These scarves are best enjoyed whilst singing "Gawdddddddd Saaaaaaaaave the Queeeeeeeeeen!" in a Sex Pistols fashion.

Wear yours around your neck, or indulge in a pocket square worn as a wrist cuff. Or simply wave yours jauntily at the passing monarch, who will no doubt be impressed. 

Available from 

www.age-of-reason-studios.com

LONDONERS BY BADAUDE

We're ever so excited about our collaboration with Tate best selling "London Walks" illustrator/author Badaude.

For Spring Summer 2012, Badaude has designed this beautifully classic London street scene in her inimitable style. It's like a "Where's Wally" of ordinary Londoners with spike haired punks picked out in vibrant colour. With the statue of Eros flying the Union Jack at Piccadilly, we think this just about covers the Jubilee and the Olympic spirt of 2012.  In a punk way of course.

The scarf is available as a 140x140cm oversized chiffon scarf, a 90x90cm square and a handy pocket square , which looks fab as a neckerchief or worn on the wrist.  Shop at Age of Reason or  TATE shops.

HIVENN STRIKES AGAIN

We love blogger Hivenn's hauntingly beautiful photos, which she develops on film.  So it's always a treat when she blogs Age of Reason. Here she's photographed our Big Bow headband and Circles of Nature bee scarf. 

See more from her at http://www.hivenn.com/

ONLINE SHOP OPEN!

We are pleased to announce the unveiling of our Spring Summer 12 collection 

on our brand new online shop.

http://www.age-of-reason-studios.com

The collection, inspired by Gullivers' Travels, is a seafaring adventure in unusually beautiful colour combinations. Oceanic blue/ greens and Technicolour reds pop from pastel shell toned backgrounds. 

Defiant slogans and regency punk vibes are the order of the day. 

Our signature Bondage doll collection is also back in neons and pastel hues.  With an exclusive neon collection for Matches Fashion linking from our site. 

We are offering 20% off until the 25th of March 

to customers using the checkout code NEWSPRING12

http://www.age-of-reason-studios.com

LONDON FASHION WEEK - PART 2 - INSPIRATIONS

"As a designer I try to ignore a lot, especially TV and fashion mags. But one thing that always inspires me, wherever I go in the world, is the way people wear things. 

Ali Mapletoft, Age of Reason designer.

Like an ongoing relay,  high fashion filters down to the street, the street reinterprets,  and high fashion takes the baton again. The way people wear things is a great source of inspiration at Age of Reason, and it's not just scarves we look at.  Today at London Fashion Week it was all about colour and detail for us. We love exploring textures,  the way something is tied, the angle of a hat. What is hidden and what is revealed can also be key to how a look works. Here are some pics that give a flavour of what caught our eye at Somerset House.  We're not sure if it was our own use of neons for SS12 scarves that drew us to these glowing colours, but we loved the vibrancy. 

Pics by Ali 

LONDON FASHION WEEK PART 1 - ROSE TINTED

One of the greatest joys of any fashion week is people watching.  An even greater joy, seeing your own designs as worn by people.  Here are some pics napped by our LFW photographer, fashion journalism student/ blogger  Claudia Gilchriest. Claudia had an eye for dip-dyed hair and colourful outfits this LFW, with an emphasis on the cute and the unusual.

Peachy

Creative 

Cutesey

Wowzers...

Pink!

Claudia Herself in her pink pug exclusive to  Matches Fashion. 

MATCHES LAUNCH NEON PINK PENNY PUG

We're thrilled to bits with Penny Pugs' latest incarnation in zingy neon pink and turquoise! 

The oversized square pug scarf with our signature union jack background, and punk dog  comes in pure silk and measured 140x140 cm. The colour was inspired by a candy floss stall at a fair selling neon candy floss.

We sent one of these to super dooper model/ blogger/ illustrator/ artist Bip Ling and she said she lurrved it!

Matches, ever at the cutting edge,  are the first to launch these online and in their Ledbury road Matches

Spy store.  The long pug scarf measures a whopping 2 meters 12 cm, and is exclusive to them.

 CLICK HERE to go to their website. 

AGE OF REASON'S WORLD

We're dying share all our SS12 photos with you, but we're being restrained until the website launch on Feb 29th. In the meantime here's a little peek into our world. 

Above is the Age of Reason desk, variously used by Ali and Charlie. Our favourite item on this desk is the bird painting by Victor Reyes of the 7th Letter Crew. This was an art swap with Reyes, who Ali did a pen and ink drawing for. Our other favourite thing is the wooden medicine man mask hanging on the wall on the left.  Ali bartered for this in Bandiagara Mali a few years back. There's also a South African tumb piano hanging on the wall on the right above the old travelling chest.

This is Ali's drawing table on a lovely sunny day. Most of the furniture was lovingly collected from Spitalfields market and ebay. The storage boxes came from a stall at a fair in Brighton. The best thing though is the little Phil Frost painting, which takes pride of place above the desk.  We like a bit of art.