Monica Beatrice of The Elgin Avenue Age of Reason

Marie Claire Blog Awards winner Monica Beatrice of the Elgin Avenue blog recently posted pics of herself wearing our Zulu scarf. We've never seen it worn this way, twisted to reveal only the border, and it reminded us of the never-ending versatility of the humble scarf. One minute intricate and elaborate, the next minute graphic and simple. We love the colour combinations she chose to accompany it. Roll on SS13! 

Style Photography by the talented Lea Salomone http://www.leasalomone.com/

Product Photography by the mysterious Capture Factory  http://www.capturefactory.co.uk/

IN YOUR DREAMS

 We're pleased to announce a new stockist in Amsterdam. Stylescout on Elandsgracht is a treasure trove of well selected pieces from edgy design houses all over the world. Stocking By Zoe, April May, DLC Brooklyn to name but a few. We feel that our silky numbers are in good company.

http://www.stylescout.nl/

AUTUMN WINTER 2012 LAUNCHES WITH VIDEO FEAT. PIXIE LE KNOT

Our Autumn winter and permanent collections have launched online in style with the release of "Pretty Twisted" a film featuring top UK contortionist Pixie Le Knot.  Pixie, who is known for her appearance in  "The Devil Inside", effortlessly styles scarves whilst contorting her body into wild and wonderful positions. 

Inspired by Gulliver's Travels by Jonathan Swift, the film uses an instrumental version of the track "Boxing Day" by Dark Horses a UK band producing hauntingly powerful tracks voiced by Lisa Ella Jones. In the background two mysterious characters read from Swift's novel.

The film was shot at our HQ in Brighton by secretive director duo Azam, and director of photography Lester De Havilland. Zoe Hunter was responsible for the bold goth-punk hair and make up.

A beautiful "Making Of" film was shot by Salute HQ of Brighton.

AGE OF REASON AUTUMN WINTER 2012 SCARVES

Here's a sneak preview of our AW12 collection, due out very soon. Ali designed the collection in bright and berry tones to compliment the inky clothes and deep purples we're expecting to be wearing in AW12. Punk owls and roller-skates are just two of the treats in store. Each piece is on a limited run, so fans will need to get their skates on to bag on of these. In the meantime our SS12 sale continues. Don't miss out.

BIP LING ROCKS A MINI NEON SCARF

Super-dooper model Bip Ling posts snazzy "Bathroom Looks" on her colourful and creative blog. 

Her latest look features one of our original neon yellow samples for the Matches Fashion SS12 exclusives. It's a mini version of the one Alek Wek wore last week. Refreshingly playful and always surprising, we like this lady's style and goggly eyed doodles. 

ALEK WEK IN AGE OF REASON

It's the thrill of seeing our scarves worn that always gives us that extra little boost. Even better when they are worn by people we like, admire and swoon at a little bit. So it was a proud moment when Alek Wek sent us these pictures of herself sporting her brand new Age of Reason scarves.  

Alek wears out Matches Fashion exclusive Neon Yellow Bondage Doll scarf, and our Neon Pink Pug, which is available from selected stockists and our online shop. 

Thanks Alek!

LONDONERS BY BADAUDE

We're ever so excited about our collaboration with Tate best selling "London Walks" illustrator/author Badaude.

For Spring Summer 2012, Badaude has designed this beautifully classic London street scene in her inimitable style. It's like a "Where's Wally" of ordinary Londoners with spike haired punks picked out in vibrant colour. With the statue of Eros flying the Union Jack at Piccadilly, we think this just about covers the Jubilee and the Olympic spirt of 2012.  In a punk way of course.

The scarf is available as a 140x140cm oversized chiffon scarf, a 90x90cm square and a handy pocket square , which looks fab as a neckerchief or worn on the wrist.  Shop at Age of Reason or  TATE shops.