How To style a headscarf - Age of Reason

As a scarf label we get asked all the time to demo our scarves. Ali recently demonstrated a bit of styling to fab staff at our new stockist "The Boutique Gallery" at Jaeger Regent Street.  This inspired her to take things a bit further by putting together some videos back at Age of Reason HQ.  For her scarfy debut she demos 3 basic headscarf knots using our "I Will Never Surrender" 90x90cm scarf, which is our medium size. Enjoy!

The Boutique Gallery Launch Party at Jaeger - SS13

This week has been a roller-coaster of innovative canapes, air kissing and cooing over very fine things, with our press day at IPR, meetings all over London and a buzzing launch party for The Boutique Gallery at Jaeger. Here are a few snaps of us and various Boutique Gallery guests including Laura Bailey, Daisy Lowe, the lovely Lara Bohinc, Laura Jackson, Becky Tong and Monica Beatrice of the Elgin Avenue. We also spied press representatives from Vogue, Marie Claire, Company, Cosmo, Easy Living, La Petite Anglaise and Stylenest. It was great to finally see everyone's collections in the flesh and start getting excited about our SS13 scarf collection being stocked on Regent Street. 

Age of Reason designer Ali Mapletoft- by Lea Salomone

Laura Bailey - photo courtesy of Jaeger

Daisy Lowe - photo courtesy of Jaeger

Lara Bohinc - photo courtesy of Jaeger

 Ali and Charlie Mapletoft Age of Reason photo by Lea Salomone. 

 Ali Mapletoft Age of Reason-  photo courtesy of Jaeger

Laura Jackson photo courtesy of Jaeger

Becky Tong photo courtesy of Jaeger

Monica Beatrice of the Elgin Avenue blog- photo by Lea Salomone. 

Age of Reason at The Boutique Gallery - Jaeger Regent Street

It's been an exciting week for Age of Reason, with the launch of The Boutique Gallery on Monday.  We're pleased to be part of it alongside Preen, Charlotte Taylor, Mawi, Orla Kiely and many more.

Housed on the 2nd Floor of Jaeger's Flagship London store, the space has been re-vamped into a new luxury shopping emporium complete with tea-room and panoramic views over Regent Street. Cuppa anyone?

 Bringing together the best of emerging and established British brands, The Boutique Gallery manages to be both stylish and thoughtful, offering everything from high end apparel and accessories to beautiful Taschen art books. 

 For a full list of brands follow this link to the Jaeger Boutique Gallery Lookbook. So far our favorite pieces include bangles by Nicholas King, and Charlotte Taylor's dresses. We also hear rumours about Tusting Bags in menswear, which we like a lot. We always carry our samples in a Tusting bag. We're also looking forward to seeing new jewellery pieces by Lara Bohinc. 

The press launch will take place next Tuesday. We'll keep you posted!

Monica Beatrice of The Elgin Avenue Age of Reason

Marie Claire Blog Awards winner Monica Beatrice of the Elgin Avenue blog recently posted pics of herself wearing our Zulu scarf. We've never seen it worn this way, twisted to reveal only the border, and it reminded us of the never-ending versatility of the humble scarf. One minute intricate and elaborate, the next minute graphic and simple. We love the colour combinations she chose to accompany it. Roll on SS13! 

Style Photography by the talented Lea Salomone http://www.leasalomone.com/

Product Photography by the mysterious Capture Factory  http://www.capturefactory.co.uk/

HAPPY NEW YEAR FROM AGE OF REASON

Happy New Year from Ali and Charlie at Age of Reason! We're looking forward to another creative year, looking forward to being quintessentially us and nothing else. We Will Never Surrender.

 Here's to 2013.