The Boutique Gallery Launch Party at Jaeger - SS13

This week has been a roller-coaster of innovative canapes, air kissing and cooing over very fine things, with our press day at IPR, meetings all over London and a buzzing launch party for The Boutique Gallery at Jaeger. Here are a few snaps of us and various Boutique Gallery guests including Laura Bailey, Daisy Lowe, the lovely Lara Bohinc, Laura Jackson, Becky Tong and Monica Beatrice of the Elgin Avenue. We also spied press representatives from Vogue, Marie Claire, Company, Cosmo, Easy Living, La Petite Anglaise and Stylenest. It was great to finally see everyone's collections in the flesh and start getting excited about our SS13 scarf collection being stocked on Regent Street. 

Age of Reason designer Ali Mapletoft- by Lea Salomone

Laura Bailey - photo courtesy of Jaeger

Daisy Lowe - photo courtesy of Jaeger

Lara Bohinc - photo courtesy of Jaeger

 Ali and Charlie Mapletoft Age of Reason photo by Lea Salomone. 

 Ali Mapletoft Age of Reason-  photo courtesy of Jaeger

Laura Jackson photo courtesy of Jaeger

Becky Tong photo courtesy of Jaeger

Monica Beatrice of the Elgin Avenue blog- photo by Lea Salomone. 

Age of Reason at The Boutique Gallery - Jaeger Regent Street

It's been an exciting week for Age of Reason, with the launch of The Boutique Gallery on Monday.  We're pleased to be part of it alongside Preen, Charlotte Taylor, Mawi, Orla Kiely and many more.

Housed on the 2nd Floor of Jaeger's Flagship London store, the space has been re-vamped into a new luxury shopping emporium complete with tea-room and panoramic views over Regent Street. Cuppa anyone?

 Bringing together the best of emerging and established British brands, The Boutique Gallery manages to be both stylish and thoughtful, offering everything from high end apparel and accessories to beautiful Taschen art books. 

 For a full list of brands follow this link to the Jaeger Boutique Gallery Lookbook. So far our favorite pieces include bangles by Nicholas King, and Charlotte Taylor's dresses. We also hear rumours about Tusting Bags in menswear, which we like a lot. We always carry our samples in a Tusting bag. We're also looking forward to seeing new jewellery pieces by Lara Bohinc. 

The press launch will take place next Tuesday. We'll keep you posted!

London SHOPS we Love...

Our favorite Stores in London are not just places to shop. They are places to get inspiration; museums of style, emporiums of finery. 




A Child of The Jago If you are looking for menswear that doesn't bore your face off, then you'd be mad not to check this out.  Buy a derby hat or die! We wear ours with an Age of Reason scarf knotted around, and it looks absolutely a-mazing. No. 10 Great Eastern Street, 


Coco De Mer on Monmouth Street get it soooo right.  In the world of premiere erotic lingerie you don't get finer than this.  The shopping experience is sublime, beating its competitors hands down for female friendly shopping. The service is personal, gentle, well informed and smiley.  And these ladies have a lot to smile about; they're never more than a few feet away from a pleasure puff ring or a butterfly merkin.  We love the home wares section too. 




Start on Rivington street in Shoreditch.  This directional fashion boutique run by Brix Smith, is the best place in London to buy jeans.  Staff will ensure you have the perfect fit for your body shape.  Brix always has brilliant window displays, and we adore her two cute pugs.


Lara Bohinc is a friend who makes mind blowing accessories.  We have enjoyed her many sample sales over the years, which are now a thing of the past sadly.  Lara is an incredibly technically and creatively brilliant designer, her jewellery is second to none.  She also designs for Cartier. 


Liberty is an old favorite, fresh and beautiful every time we visit, but as reassuring and grounded as an old friend. Liberty won't let you down; they consistently make shopping a joy and an inspiration. 


And not to forget Markets. We have so many great ones near our studio in East London. 


We get inspiration at Spitalfields Antiques market on Thursdays. 
And Columbia Road Flower Market on Sundays. Bargains at the end of the day.