Age of Reason at Kirsten Goss London W8

We thought we'd share some snaps of the Age of Reason / M Hulot showcase, which is at  Kirsten Goss's London Kensington store throughout July. Below Kirsten Goss, Anna Kreeger designer of M Hulot bags and our own Ali Mapletof pose in front of the Holland Street store window, which is beautifully decked out in scarves, bags and jewellery. We're particularly keen on the angular silver and bronze jewellery in Kirsten's Urban Edge range, which has just returned to wholesale after several years away. And a special mention goes to guest brand Modelliani sunglasses, colourfully sported below.

Our balloons scarf made its debut at the London showcase, and has also just launched in her Cape Town store as a South African exclusive.  

 Kirsten Goss jewellery designer, Anna Kreeger of M Hulot bags, Ali Mapletoft of Age of Reason 

 

photography by Lea Salomone

Marrakesh Research Trip Essentials by Ali

We're off this week on our SS14 design trip to Marrakesh to soak up a bit of Souk culture and sunshine.  I'm bringing my drawing kit of course (it is a research trip after all) but I've also packed some city essentials with an emphasis on chic cover-ups and sun care. This isn't a sponsored post by the way, just stuff I bought in shops and I'm  taking with me because it's genuinely useful.  

 

A good book is my number one item because all my collections are designed with a book in the background. AW12 and SS13 were influenced by Jonathan Strange and Mr Norell by Susanna Clarke and my travels around Africa. On this trip I'm reading The Sheltering Sky by Paul Bowels, which may or may not turn out to influence the SS14 collection.

One of our SS13 straw visors will be my go to item to protect me from the rays while I explore and barter in the markets. I'm supplementing with Kiehls factor 50, I'm too white to be too careful.  And just in case some Paw Paw ointment for chapped, dry, in need of attention, bitten, scraped skin and lips. Whatever the issue slap some Paw Paw on it and job's a good-un.

My Ganni shirt, Alexa de Castilho necklace and Rock Optika sunnies will also be coming with me. I'm planning souk seeing, strolls around botanical gardens, museums from the customary riad blot hole.

If you've been to Marrakesh and been inspired I'd love to hear from you on Twitter.

 @AgeofRScarves 

Ali

 

The Boutique Gallery Launch Party at Jaeger - SS13

This week has been a roller-coaster of innovative canapes, air kissing and cooing over very fine things, with our press day at IPR, meetings all over London and a buzzing launch party for The Boutique Gallery at Jaeger. Here are a few snaps of us and various Boutique Gallery guests including Laura Bailey, Daisy Lowe, the lovely Lara Bohinc, Laura Jackson, Becky Tong and Monica Beatrice of the Elgin Avenue. We also spied press representatives from Vogue, Marie Claire, Company, Cosmo, Easy Living, La Petite Anglaise and Stylenest. It was great to finally see everyone's collections in the flesh and start getting excited about our SS13 scarf collection being stocked on Regent Street. 

Age of Reason designer Ali Mapletoft- by Lea Salomone

Laura Bailey - photo courtesy of Jaeger

Daisy Lowe - photo courtesy of Jaeger

Lara Bohinc - photo courtesy of Jaeger

 Ali and Charlie Mapletoft Age of Reason photo by Lea Salomone. 

 Ali Mapletoft Age of Reason-  photo courtesy of Jaeger

Laura Jackson photo courtesy of Jaeger

Becky Tong photo courtesy of Jaeger

Monica Beatrice of the Elgin Avenue blog- photo by Lea Salomone. 

Age of Reason at The Boutique Gallery - Jaeger Regent Street

It's been an exciting week for Age of Reason, with the launch of The Boutique Gallery on Monday.  We're pleased to be part of it alongside Preen, Charlotte Taylor, Mawi, Orla Kiely and many more.

Housed on the 2nd Floor of Jaeger's Flagship London store, the space has been re-vamped into a new luxury shopping emporium complete with tea-room and panoramic views over Regent Street. Cuppa anyone?

 Bringing together the best of emerging and established British brands, The Boutique Gallery manages to be both stylish and thoughtful, offering everything from high end apparel and accessories to beautiful Taschen art books. 

 For a full list of brands follow this link to the Jaeger Boutique Gallery Lookbook. So far our favorite pieces include bangles by Nicholas King, and Charlotte Taylor's dresses. We also hear rumours about Tusting Bags in menswear, which we like a lot. We always carry our samples in a Tusting bag. We're also looking forward to seeing new jewellery pieces by Lara Bohinc. 

The press launch will take place next Tuesday. We'll keep you posted!

Age of Reason in Suitcase Magazine

This beautiful Far Eastern shoot in Suitcase Mag features our "Key to My Heart" scarf alongside Alexander McQueen, Nicholas Kirkwood and Atsuko Kudo.

It reminds us of Kubla Khan by Samuel Taylor Coleridge


"In Xanadu did Kublai Khan
A stately Pleasure-Dome decree,
Where Alph, the sacred river ran
Through caverns measureless to man
Down to a sunless sea.

So twice five miles of fertile ground
With walls and towers was girdled ’round,
And there were gardens bright with sinuous rills,
Where blossomed many an incense-bearing tree;
And here were forests ancient as the hills,
Enfolding sunny spots of greenery."

Read the rest by clicking here.

You can also view the entire shoot, credits and a Suitcase making-of video here  http://www.suitcasemag.com/post/oriental-valentine-271/

AGE OF REASON AT BOB

 We are excited to have been selected to participate at Best of Britannia (BOB) in London. Oct 5th-7th.  The event takes place in the amazing Farmiloe building in Clerkenwell. http://www.bestofbritannia.com/

To celebrate we've created this natty scarf styling video.  All the scarves shown will be available to wholesale and retail customers over the 3 days. 

Our model Tanja uses her creativity to style our Autumn Winter 2012 and permanent collection pieces. The owl scarves pictured were inspired by the UK's Brit punk heritage,  and were recently featured in Grazia.  They will also be available from our new stockist Wolf and Badger from November.